The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]
Contributor(s): Batra, Rajeev
| David Shepard Associates.
Publisher: N. Y. : McGraw-Hill, c1999Edition: 3rd ed.Description: xx , 716 p. ; 29 cm.ISBN: 0070580561.Subject(s): Database management | Database marketing | Direct marketing -- Data processing | Direct marketing -- Statistical methods | Internet marketingDDC classification: 658.84
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.84 NEW (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 1000031321 |