| 000 -LEADER |
|---|
| fixed length control field |
01826nam a2200241 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls001874260 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226121318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t2001 mau 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0205317820 (pbk) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201909031552 |
| Level of effort used to assign nonsubject heading access points |
ummi |
| Level of effort used to assign subject headings |
201102181312 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271914 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
FOL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Folkerts, Jean. |
| 9 (RLIN) |
11173 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The media in your life : |
| Remainder of title |
an introduction to mass communication / |
| Statement of responsibility, etc. |
Jean Folkerts, Stephen Lacy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Allyn and Bacon, |
| Date of publication, distribution, etc. |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 520 p. ; |
| Dimensions |
26 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface. - 1. We the people and the mass media. - 2. How we communicate: processes and economics. - 3. Books. - 4. Newspapers. - 5. Magazines. - 6. The Movies. - 7. Radio. - 8. Television. - 9. Music and the Recording Industry. - 10. Computers and the Information Highway. - 11. Regulation. - 12. Ethics. - 13. Public Relations. - 14. Advertisting. - 15. Mass Communication Research: From Content to Effects. - References. - Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book emphasizes economics, technological convergence, globalization, and cultural change within the context of history. The authors - a media economist and a historian - believe that context is essential to viewing mass media in the modern world. Context is what enables us to perceive technological change over time and to see similarities and differences. It keeps us from either overemphasizing or discounting developments such as the Internet. To further emphasize the importance of context, in the second edition [the authors] have incorporated a historical perspective into each chapter rather than including a separate chapter on history. - Preface. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lacy, Stephen. |
| Relator term |
(j.a.) |
| 9 (RLIN) |
102198 |
| 921 ## - Programme |
|---|
| Programme |
ADP : 95530 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
180621 |
| Koha biblioitemnumber |
180621 |
