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The media in your life : an introduction to mass communication / Jean Folkerts, Stephen Lacy.

By: Folkerts, Jean.
Contributor(s): Lacy, Stephen [(j.a.)].
Publisher: Boston, Mass. : Allyn and Bacon, c2001Edition: 2nd ed.Description: xxii, 520 p. ; 26 cm.ISBN: 0205317820 (pbk).Subject(s): Mass mediaDDC classification: 302.23
Contents:
Preface. - 1. We the people and the mass media. - 2. How we communicate: processes and economics. - 3. Books. - 4. Newspapers. - 5. Magazines. - 6. The Movies. - 7. Radio. - 8. Television. - 9. Music and the Recording Industry. - 10. Computers and the Information Highway. - 11. Regulation. - 12. Ethics. - 13. Public Relations. - 14. Advertisting. - 15. Mass Communication Research: From Content to Effects. - References. - Index.
Summary: This book emphasizes economics, technological convergence, globalization, and cultural change within the context of history. The authors - a media economist and a historian - believe that context is essential to viewing mass media in the modern world. Context is what enables us to perceive technological change over time and to see similarities and differences. It keeps us from either overemphasizing or discounting developments such as the Internet. To further emphasize the importance of context, in the second edition [the authors] have incorporated a historical perspective into each chapter rather than including a separate chapter on history. - Preface.
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Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 3, BayNo 1

 302.23 FOL (Browse shelf) 1 Available SLASx,05000,03,GR 5000010136

Preface. - 1. We the people and the mass media. - 2. How we communicate: processes and economics. - 3. Books. - 4. Newspapers. - 5. Magazines. - 6. The Movies. - 7. Radio. - 8. Television. - 9. Music and the Recording Industry. - 10. Computers and the Information Highway. - 11. Regulation. - 12. Ethics. - 13. Public Relations. - 14. Advertisting. - 15. Mass Communication Research: From Content to Effects. - References. - Index.

This book emphasizes economics, technological convergence, globalization, and cultural change within the context of history. The authors - a media economist and a historian - believe that context is essential to viewing mass media in the modern world. Context is what enables us to perceive technological change over time and to see similarities and differences. It keeps us from either overemphasizing or discounting developments such as the Internet. To further emphasize the importance of context, in the second edition [the authors] have incorporated a historical perspective into each chapter rather than including a separate chapter on history. - Preface.