| 000 -LEADER |
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| fixed length control field |
01888nam a2200253 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls001899460 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226121334.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t2001 cau 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534575102 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
053457517X |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201909131547 |
| Level of effort used to assign nonsubject heading access points |
ummi |
| Level of effort used to assign subject headings |
201102181416 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201102181416 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271915 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
BIA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Biagi, Shirley. |
| 9 (RLIN) |
7032 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media/impact : |
| Remainder of title |
an introduction to mass media / |
| Statement of responsibility, etc. |
Shirley Biagi |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Belmont, Calif. : |
| Name of publisher, distributor, etc. |
Wadsworth, |
| Date of publication, distribution, etc. |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 425 p. ; |
| Dimensions |
25 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Ch. 1. You in the Digital Age. - Ch. 2. Newspapers. - Ch. 3. Magazines. - Ch. 4. Books. - Ch. 5. Radio. - Ch. 6. Recordings. - Ch. 7. Television. - Ch. 8. Movies. - Ch. 9. Digital Media and the Web. - Ch. 10. Advertising. - Ch. 11. Public Relations. - Ch. 12. Mass Media and Social Issues. - Ch. 13. Media Ownership and Press Performance. - Ch. 14. Law and Regulation. - Ch. 15. Ethics. - Ch. 16. A Global Media Marketplace. - Student Resource Guide. - Glossary of Media Terms. - Media Research Directory. - Notes. - Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Author Shirley Biagi captures the many faces of today's mass media [and provides the reader] with knowledge of emerging and established media [and] a real sense of the big picture-a grasp of the interplay between the mass media and economic, technological, and social forces at work in our society. With timely, new coverage throughout and linked to the Web for up-to-the-minute information, this fifth edition includes: in-depth discussion of the impact of digitization on each mass medium, for example: MP3 technology, digital television, digital video recorders, digital projectors in film production, and other hot topics. - Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 920 ## - Programme |
|---|
| Programme |
GEN : 101855 |
| 921 ## - Programme |
|---|
| Programme |
MCS(USM) : 201110 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
181092 |
| Koha biblioitemnumber |
181092 |
