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Media/impact : an introduction to mass media / Shirley Biagi

By: Biagi, Shirley.
Publisher: Belmont, Calif. : Wadsworth, c2001Edition: 5th ed.Description: xxix, 425 p. ; 25 cm.ISBN: 0534575102; 053457517X.Subject(s): Mass mediaDDC classification: 302.23
Contents:
Ch. 1. You in the Digital Age. - Ch. 2. Newspapers. - Ch. 3. Magazines. - Ch. 4. Books. - Ch. 5. Radio. - Ch. 6. Recordings. - Ch. 7. Television. - Ch. 8. Movies. - Ch. 9. Digital Media and the Web. - Ch. 10. Advertising. - Ch. 11. Public Relations. - Ch. 12. Mass Media and Social Issues. - Ch. 13. Media Ownership and Press Performance. - Ch. 14. Law and Regulation. - Ch. 15. Ethics. - Ch. 16. A Global Media Marketplace. - Student Resource Guide. - Glossary of Media Terms. - Media Research Directory. - Notes. - Index.
Summary: Author Shirley Biagi captures the many faces of today's mass media [and provides the reader] with knowledge of emerging and established media [and] a real sense of the big picture-a grasp of the interplay between the mass media and economic, technological, and social forces at work in our society. With timely, new coverage throughout and linked to the Web for up-to-the-minute information, this fifth edition includes: in-depth discussion of the impact of digitization on each mass medium, for example: MP3 technology, digital television, digital video recorders, digital projectors in film production, and other hot topics. - Back cover.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode Remark
Main Collection Taylor's Library-TU

Floor 3, Shelf 3 , Side 2, TierNo 5, BayNo 7

 302.23 BIA (Browse shelf) 1 Available SOMAC,37002,03,GR 5000033960
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Ch. 1. You in the Digital Age. - Ch. 2. Newspapers. - Ch. 3. Magazines. - Ch. 4. Books. - Ch. 5. Radio. - Ch. 6. Recordings. - Ch. 7. Television. - Ch. 8. Movies. - Ch. 9. Digital Media and the Web. - Ch. 10. Advertising. - Ch. 11. Public Relations. - Ch. 12. Mass Media and Social Issues. - Ch. 13. Media Ownership and Press Performance. - Ch. 14. Law and Regulation. - Ch. 15. Ethics. - Ch. 16. A Global Media Marketplace. - Student Resource Guide. - Glossary of Media Terms. - Media Research Directory. - Notes. - Index.

Author Shirley Biagi captures the many faces of today's mass media [and provides the reader] with knowledge of emerging and established media [and] a real sense of the big picture-a grasp of the interplay between the mass media and economic, technological, and social forces at work in our society. With timely, new coverage throughout and linked to the Web for up-to-the-minute information, this fifth edition includes: in-depth discussion of the impact of digitization on each mass medium, for example: MP3 technology, digital television, digital video recorders, digital projectors in film production, and other hot topics. - Back cover.