| 000 -LEADER |
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| fixed length control field |
02025nam a2200289 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls001899960 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231116145513.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218 00 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534533647 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181415 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| -- |
200407271916 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
JAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jamieson, Kathleen Hall |
| 9 (RLIN) |
11390 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The interplay of influence : |
| Remainder of title |
news, advertising, politics, and the mass media / |
| Statement of responsibility, etc. |
Kathleen Hall Jamieson, Karlyn Kohrs Campbell |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Belmont, Calif. : |
| Name of publisher, distributor, etc. |
Wadsworth, |
| Date of publication, distribution, etc. |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 362 p. ; |
| Dimensions |
23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The Media: An Introduction. - 2. What Is News?. - 3. News as Persuasion. - 4. Influencing the News Media. - 5. Ratings and Revenues: The Audience in Mass Media Social Systems. - 6. What Is Advertising?. - 7. Persuasion through Advertising. - 8. Influencing Advertisers. - 9. How to Influence the Media. - 10. Political versus Product Campaigns. - 11. News and Advertising in the Political Campaign. - Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Authors Kathleen Hall Jamieson and Karlyn Kohrs Campbell [reveals how] the power of the mass media influences your thoughts and perceptions, [and] provide the tools that will help you to critically analyze media messages for yourself. Through the use of fascinating case studies, the latest statistics, and discussions of recent media events, you'll gain a heightened awareness of media's influence and also learn that there are, indeed, ways that you can influence the media. The authors' perspective is uniquely rhetorical - focusing on mass media messages and how news, advertising, and political uses of the mass media shape our perceptions of reality. - Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Audiences. |
| 9 (RLIN) |
11391 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Influence. |
| 9 (RLIN) |
4665 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Political aspects. |
| 9 (RLIN) |
8999 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
11151 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Campbell, Karlyn Kohrs. |
| Relator term |
(j.a.) |
| 9 (RLIN) |
103068 |
| 920 ## - Programme |
|---|
| Programme |
GEN : 101857 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
181097 |
| Koha biblioitemnumber |
181097 |
