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The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell

By: Jamieson, Kathleen Hall.
Contributor(s): Campbell, Karlyn Kohrs [(j.a.)].
Publisher: Belmont, Calif. : Wadsworth, c2001Edition: 5th ed.Description: xx, 362 p. ; 23 cm.ISBN: 0534533647.Subject(s): Advertising | Mass media -- Audiences | Mass media -- Influence | Mass media -- Political aspects | Mass media -- United StatesDDC classification: 302.23
Contents:
1. The Media: An Introduction. - 2. What Is News?. - 3. News as Persuasion. - 4. Influencing the News Media. - 5. Ratings and Revenues: The Audience in Mass Media Social Systems. - 6. What Is Advertising?. - 7. Persuasion through Advertising. - 8. Influencing Advertisers. - 9. How to Influence the Media. - 10. Political versus Product Campaigns. - 11. News and Advertising in the Political Campaign. - Index.
Summary: Authors Kathleen Hall Jamieson and Karlyn Kohrs Campbell [reveals how] the power of the mass media influences your thoughts and perceptions, [and] provide the tools that will help you to critically analyze media messages for yourself. Through the use of fascinating case studies, the latest statistics, and discussions of recent media events, you'll gain a heightened awareness of media's influence and also learn that there are, indeed, ways that you can influence the media. The authors' perspective is uniquely rhetorical - focusing on mass media messages and how news, advertising, and political uses of the mass media shape our perceptions of reality. - Back cover.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TC External Storage
302.23 JAM (Browse shelf) 1 Available GENxx,GENxx,03,GR 5000054067 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

1. The Media: An Introduction. - 2. What Is News?. - 3. News as Persuasion. - 4. Influencing the News Media. - 5. Ratings and Revenues: The Audience in Mass Media Social Systems. - 6. What Is Advertising?. - 7. Persuasion through Advertising. - 8. Influencing Advertisers. - 9. How to Influence the Media. - 10. Political versus Product Campaigns. - 11. News and Advertising in the Political Campaign. - Index.

Authors Kathleen Hall Jamieson and Karlyn Kohrs Campbell [reveals how] the power of the mass media influences your thoughts and perceptions, [and] provide the tools that will help you to critically analyze media messages for yourself. Through the use of fascinating case studies, the latest statistics, and discussions of recent media events, you'll gain a heightened awareness of media's influence and also learn that there are, indeed, ways that you can influence the media. The authors' perspective is uniquely rhetorical - focusing on mass media messages and how news, advertising, and political uses of the mass media shape our perceptions of reality. - Back cover.