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Digital marketing fundamentals : (Record no. 189617)

MARC details
000 -LEADER
fixed length control field 01391nam a2200373 i 4500
001 - CONTROL NUMBER
control field 020187605
003 - CONTROL NUMBER IDENTIFIER
control field Uk
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231011141845.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210505s2022 ne a b 001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789001749842
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032067414
Qualifying information hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781000442915
Qualifying information ePub ebook
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781000442892
Qualifying information PDF ebook
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781003203650
Qualifying information ebook
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Description conventions rda
Modifying agency MY-SjTCS
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number VIS 2022
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Visser, Marjolein
Titles and words associated with a name (Marketing executive),
Relator term author.
9 (RLIN) 306393
245 10 - TITLE STATEMENT
Title Digital marketing fundamentals :
Remainder of title from strategy to ROI /
Statement of responsibility, etc. Marjolein Visser RM, Berend Sikkenga SMP, Mike Berry.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Netherlands :
Name of producer, publisher, distributor, manufacturer Noordhoff Uitgevers bv, Groningen/Utrecht,
Date of production, publication, distribution, manufacture, or copyright notice 2022.
300 ## - PHYSICAL DESCRIPTION
Extent 649 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Routledge-Noordhoff international editions
500 ## - GENERAL NOTE
General note Previous edition: Groningen: Noordhoff Ultgevers, 2018.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
9 (RLIN) 4679
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 8897
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sikkenga, Berend,
Relator term author.
9 (RLIN) 306394
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Berry, Mike,
Dates associated with a name 1958-
Relator term author.
9 (RLIN) 306395
920 ## - Programme
Programme SOMM : 334386
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Barcode Date last seen Uniform Resource Identifier Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 20/04/2023 123 250.19 TU700000284   5000174268 20/04/2023 Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 3 250.19 20/04/2023 Reserve Collection SOMMx,44003,03,RM | SOMMx,13718,03,RM