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Digital marketing fundamentals : from strategy to ROI / Marjolein Visser RM, Berend Sikkenga SMP, Mike Berry.

By: Visser, Marjolein (Marketing executive) [author.].
Contributor(s): Sikkenga, Berend [author.] | Berry, Mike, 1958- [author.].
Series: Routledge-Noordhoff international editions.Publisher: Netherlands : Noordhoff Uitgevers bv, Groningen/Utrecht, 2022Edition: Second edition.Description: 649 pages : illustrations ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9789001749842; 9781032067414.Subject(s): Internet marketing | Marketing -- ManagementDDC classification: 658.872
Item type Current location Shelf location Call number Status Notes Date due Barcode Course reserves
Reserve Collection Taylor's Library-TU

Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 1

658.872 VIS 2022 (Browse shelf) Available SOMMx,44003,03,RM 5000174268

Social Commerce and Digital Marketing


Previous edition: Groningen: Noordhoff Ultgevers, 2018.

Includes bibliographical references and index.