| 000 -LEADER |
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| fixed length control field |
02270cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls002182460 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306155204.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1989 caua 00 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0803932197 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201302261051 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201210231631 |
| Level of effort used to assign classification |
izani |
| Level of effort used to assign subject headings |
201102181757 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271928 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659 |
| Item number |
INF |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Information campaigns : |
| Remainder of title |
balancing social values and social change / |
| Statement of responsibility, etc. |
editor, Charles T. Salmon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Newbury Park, Calif. : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
c1989 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
306 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Sage annual reviews of communication research ; |
| Volume/sequential designation |
v. 18 |
| 9 (RLIN) |
202610 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface. - Acknowledgments. - Pt. I : Campaigns and Social Structure. 1. Campaigns for Social ''Improvement'': An Overview of Values, Rationales, and Impacts / Charles T. Salmon. 2. Community Power and Leadership Analysis in Lifestyle Campaigns / John R. Finnegan, JR., Neil Bracht and K. Viswanath. 3. Family Palnning, Abortion and AIDS: Sexuality and Communication Campaigns / Jane D. Brown, Cynthia S. Waszak and Kim Walsh Childers. 4. The Knowledge-Behavior Gap in Public Information Campaigns: A Development Communication View / Robert Hornik. 5. Media Coverage and Social Movements / Clarice N. Olien, Phillip J. Tichenor and George A. Donohue. 6. Information and Power: Toward a Critical Theory of Information Campaigns / Lana F. Rakow. 7. Campaigns, Change and Culture: On the Polluting Potential of Persuasion / Richard W. Pollay. - Pt. II : The Campaign Process. 8. Publics, Audiences and Market Segments: Segmentation Principles for Campaigns / James E. Grunig. 9. Message Strategies for Information Campaigns: A Social Psychological Analysis / Patricia G. Devine and Edward R. Hirt. 10. Strategies and Tactics in Political Campaigns / Garrett J. O'Keefe. 11. Estimating the Magnitude of Threats to Validity of Information Campaign Effects / Steven H. Chaffee, Connie Roser and June Flora. - About the Contributors. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
8573 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
13417 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Publicity. |
| 9 (RLIN) |
216947 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social change. |
| 9 (RLIN) |
202612 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social marketing. |
| 9 (RLIN) |
13418 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Salmon, Charles T. |
| 9 (RLIN) |
202613 |
| 920 ## - Programme |
|---|
| Programme |
SOC : 200817, 200818, 200819 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
21755 |
| Koha biblioitemnumber |
21755 |
