Strategic market management / (Record no. 21994)

000 -LEADER
fixed length control field 00802cam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls003246956
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306153814.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121129s2011 njua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470317242 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number 16738492
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201301031642
Level of effort used to assign nonsubject heading access points pushpa
-- 201211291741
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number AAK 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Fuller form of name (David Allen),
Dates associated with a name 1938-
9 (RLIN) 29705
245 10 - TITLE STATEMENT
Title Strategic market management /
Statement of responsibility, etc. David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 341 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2008.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 8897
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
9 (RLIN) 201879
920 ## - Programme
Programme UWE : 191183
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 21994
Koha biblioitemnumber 21994
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2012-12-27 2 5000141937 2019-12-05 2015-12-10 1 Main Collection TBSxx,34003,03,RA