000 -LEADER |
fixed length control field |
00802cam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003246956 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306153814.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
121129s2011 njua b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470317242 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
16738492 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201301031642 |
Level of effort used to assign nonsubject heading access points |
pushpa |
-- |
201211291741 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
AAK 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A. |
Fuller form of name |
(David Allen), |
Dates associated with a name |
1938- |
9 (RLIN) |
29705 |
245 10 - TITLE STATEMENT |
Title |
Strategic market management / |
Statement of responsibility, etc. |
David A. Aaker. |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
John Wiley, |
Date of publication, distribution, etc. |
c2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix, 341 p. : |
Other physical details |
ill. ; |
Dimensions |
23 cm. |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2008. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
8897 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Strategic planning. |
9 (RLIN) |
201879 |
920 ## - Programme |
Programme |
UWE : 191183 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
21994 |
Koha biblioitemnumber |
21994 |