Strategic market management / David A. Aaker.
By: Aaker, David A. (David Allen)
.
Publisher: Hoboken, N.J. : John Wiley, c2011Edition: 9th ed.Description: ix, 341 p. : ill. ; 23 cm.ISBN: 9780470317242 (pbk.).Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 2 |
658.8 AAK 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,RA | 5000141937 |
Previous ed.: 2008.
Includes bibliographical references and index.