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Strategic market management / David A. Aaker.

By: Aaker, David A. (David Allen), 1938-.
Publisher: Hoboken, N.J. : John Wiley, c2011Edition: 9th ed.Description: ix, 341 p. : ill. ; 23 cm.ISBN: 9780470317242 (pbk.).Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.8 AAK 2011 (Browse shelf) 1 Available TBSxx,34003,03,RA 5000141937

Previous ed.: 2008.

Includes bibliographical references and index.