| 000 -LEADER |
|---|
| fixed length control field |
01041cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003018962 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072537744 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071115390 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201211051725 |
| Level of effort used to assign nonsubject heading access points |
izani |
| Level of effort used to assign subject headings |
201102181232 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201102181220 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200704241218 |
| Level of effort used to assign classification |
suankui |
| -- |
200409281732 |
| -- |
patrick |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
DUN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Duncan, Tom |
| Fuller form of name |
(Thomas R.) |
| 9 (RLIN) |
17561 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of advertising & IMC / |
| Statement of responsibility, etc. |
Tom Duncan. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Principles of advertising and IMC |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago, IL : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 774 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
29 cm. + |
| Accompanying material |
one CD-ROM (4 3/4 in.) |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
The McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Marketing |
| -- |
Management. |
| 9 (RLIN) |
203501 |
| 920 ## - Programme |
|---|
| Programme |
GENLS : 180641 |
| 921 ## - Programme |
|---|
| Programme |
SOC : 201944, 202285, 202286, CD200206, CD200207 |
| 922 ## - Programme |
|---|
| Programme |
ADTP : 96226 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
23862 |
| Koha biblioitemnumber |
23862 |
