| 000 -LEADER |
|---|
| fixed length control field |
01407nam a2200217 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002363960 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226103516.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1998 caua 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534522815 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201910011728 |
| Level of effort used to assign nonsubject heading access points |
ummi |
| Level of effort used to assign subject headings |
201102181415 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271936 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
303.342 |
| Item number |
LAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Larson, Charles U. |
| 9 (RLIN) |
14357 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Persuasion : |
| Remainder of title |
reception and responsibility / |
| Statement of responsibility, etc. |
Charles U. Larson |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Belmont, Calif. : |
| Name of publisher, distributor, etc. |
Wadsworth, |
| Date of publication, distribution, etc. |
c1998 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 416 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. I. Theoretical premises. Ch. 1. Persuasion in today's world. Ch. 2. Perspectives on Ethics in persuasion. Ch. 3. Approaches to persuasion research. Ch. 4. The making, use, and misuse of symbols. Ch. 5. Tools for analyzing language and other symbols. - Pt. II : Identifying persuasive first premises. Ch. 6. Process premises : The tools of motivation. Ch.7. Content premises in persuasion. Ch. 8. Cultural premises in persuasion. Ch. 9. Nonverbal messages in persuasion. - Pt. III : Applications of persuasive premises. Ch. 10. The persuasive campaign or movement. Ch. 11. Becoming a persuader. Ch. 12. Modern media and persuasion. Ch. 13. The techniques of propaganda. Ch. 14. The useof persuasive premises in advertising. - Epilogue. - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Psychology) |
| 9 (RLIN) |
7108 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM) : 201128 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
23869 |
| Koha biblioitemnumber |
23869 |
