| 000 -LEADER |
|---|
| fixed length control field |
03128cam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002535760 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154208.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2003 njua 00 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130351334 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131202758 (Int. ed.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201209031124 |
| Level of effort used to assign nonsubject heading access points |
izani |
| Level of effort used to assign subject headings |
201102181246 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201102181241 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200410041655 |
| Level of effort used to assign classification |
kusuma |
| -- |
200407271943 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
ARM |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.) |
| 9 (RLIN) |
25595 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
an introduction / |
| Statement of responsibility, etc. |
Gary Armstrong, Philip Kotler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
c2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 625 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
26 cm. + |
| Accompanying material |
transparencies (1 v. (loose-leaf) in a box) + 2 electronic optical disc (CD-ROM) (4 3/4 in.) |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. 1. Understanding Marketing and the Marketing Process. 1. Marketing in a Changing World: Creating Customer Value and Satisfaction. 2. Strategic Planning and the Marketing Process. - Pt. 2. Assessing Opportunities in a Dynamic Marketing Environment. 3. Marketing in the Internet Age. 4. The Marketing Environment. 5. Managing Marketing Information. 6 Consumer and Business Buyer Behavior. Pt. 3. Developing Marketing Strategy and the Marketing Mix. 7. Marketing Segmentation, Targeting, and Positioning for Competitive Advantage. 8. Product and Service Strategies. 9. New-Product Development and Product Life-Cycle Strategies. 10. Pricing Products: Pricing Considerations and Strategies. 11. Marketing Channels and Supply Chain Management. 12. Retailing and Wholesaling. 13. Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations. 14. Integrated Marketing Communications: Personal Selling and Direct Marketing. - Pt.. Extending Marketing. 15. The Global Marketplace. 16. Marketing and Society: Social Responsibility and Marketing Ethics. - Appendix 1. Marketing Arithmetic. - Appendix 2. Careers in Marketing. - Notes. - Video Cases. - Glossary. - Credits. - Indexes. |
| 525 ## - SUPPLEMENT NOTE |
|---|
| Supplement note |
1 electronic optical disc (CD-ROM) : Instructor's resource CD-ROM [for] Marketing : an introduction, 6th ed. [by] Gary Armstrong, Philip Kotler. ISBN 0130353965 |
| 525 ## - SUPPLEMENT NOTE |
|---|
| Supplement note |
1 electronic optical disc (CD-ROM) : Mastering [marketing] to accompany Amstrong & Kotler's [Marketing : an introduction, 6/e.], Universal CD ed. ISBN 0130475505 |
| 525 ## - SUPPLEMENT NOTE |
|---|
| Supplement note |
Marketing : an introduction : overhead transparencies, 6th ed. [by] Gary Armstrong, Philip Kotler. ISBN 0130353930. Transparencies cover chapters 1-16 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
89058 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
1220 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Instructor's resource CD-ROM [for] Marketing : an introduction, 6th ed. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Marketing : an introduction : overhead transparencies, 6th ed. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Mastering [marketing] to accompany Amstrong & Kolter's [Marketing : an introduction, 6/e.] Universal CD ed. |
| 920 ## - Programme |
|---|
| Programme |
SOC : 201290, 201332, 201333, 201334, CD200056, CD200062, CD200063, CD200064 |
| 921 ## - Programme |
|---|
| Programme |
SHT : 622944, CD091 |
| 922 ## - Programme |
|---|
| Programme |
GEN : 103751, 103752, CD100189, CD100190 |
| 923 ## - Programme |
|---|
| Programme |
GENLS : 180412, CDR000399, 180413, CDR000400 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
26049 |
| Koha biblioitemnumber |
26049 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2101:20150522 |
| -- |
7102:20141013 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2101:20160620 |
