| 000 -LEADER |
|---|
| fixed length control field |
01845cam a2200217 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002590860 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154247.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2002 ohua 00 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324074506 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201209031143 |
| Level of effort used to assign nonsubject heading access points |
izani |
| Level of effort used to assign subject headings |
201102181324 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271946 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
SHA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shao, Alan T. |
| 9 (RLIN) |
14669 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
an aid to decision making / |
| Statement of responsibility, etc. |
Alan T. Shao |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cincinnati, Ohio : |
| Name of publisher, distributor, etc. |
South-Western/Thomson Learning, |
| Date of publication, distribution, etc. |
c2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 610 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. 1. An Overview of Marketing Research. Ch. 1. Marketing Research: Initial Questions. Ch. 2. Marketing Research Process Overview. - Pt. 2. Gathering Information. Ch. 3. Using Computer Technology for Marketing Research. Ch. 4. Marketing Research and the Internet. Appendix: Sites for Marketing Researchers. Ch. 5. Secondary Data. Ch. 6. Primary Data Collection: Qualitative and Observational Research. Ch. 7. Primary Data Collection: Survey Research. Ch. 8. Attitude Measurement and Scaling Techniques. Ch. 9. Questionnaire Design. Ch. 10. Experimentation and Test Marketing. Ch. 11. Marketing Research Worldwide. - Pt. 3. Marketing Research Worldwide. - Pt. 3. Basic Statistics and Sampling Theory. Ch. 12. Fundamentals of Statistics and Sampling Theory. - Pt. 4. Data Preparation and Analysis. Ch. 13. Preparation of Data Analysis. Ch. 14. Descriptive Statistics. Ch. 15. Univariate Testing. Ch. 16. Bivariate Statistics: Parametric Tests. Ch. 17. Bivariate Statistics: Nonparametric Tests. Ch. 18. Multivariate Statistics. - Pt. 5. Data Communication. Ch. 19. Communicating the Research Findings. - Appendix: Statistical Tables. - Glossary. - URL Index. - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
205482 |
| 920 ## - Programme |
|---|
| Programme |
SOC : 201335, 201336 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
26720 |
| Koha biblioitemnumber |
26720 |
