| 000 -LEADER |
|---|
| fixed length control field |
01231nam a2200265 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002622160 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154306.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2002 a 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130090484 (Int. ed.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201406121126 |
| Level of effort used to assign nonsubject heading access points |
patrick |
| Level of effort used to assign subject headings |
201102181723 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201008231320 |
| Level of effort used to assign classification |
haizir |
| -- |
200407271947 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
MAL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 9 (RLIN) |
6709 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing research : |
| Remainder of title |
applications to contemporary issues / |
| Statement of responsibility, etc. |
Naresh K. Malhotra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Prentice Hall International, |
| Date of publication, distribution, etc. |
c2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 685 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
26 cm. + |
| Accompanying material |
1 electronic optical disc (CD-ROM ) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 525 ## - SUPPLEMENT NOTE |
|---|
| Supplement note |
1 electronic optical disc (CD-ROM) : SPSS Student version 10.0 for Windows, Prentice Hall ed. [to accompany] Basic marketing research. ISBN 0130359181 |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Business Studies : 9707 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
205482 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
SPSS Student version 10.0 for Windows, Prentice Hall ed. [to accompany] Basic marketing research |
| 920 ## - Programme |
|---|
| Programme |
AUDP : 56281, CDR277, 56282, CDR276 |
| 921 ## - Programme |
|---|
| Programme |
TCHT : 622780, CD086 |
| 922 ## - Programme |
|---|
| Programme |
CAL : 88444, CD10070 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
27074 |
| Koha biblioitemnumber |
27074 |
