Basic marketing research : applications to contemporary issues / Naresh K. Malhotra
By: Malhotra, Naresh K
.
Publisher: Upper Saddle River, N.J. : Prentice Hall International, c2002Description: xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 electronic optical disc (CD-ROM ).ISBN: 0130090484 (Int. ed.).Subject(s): Marketing researchDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 MAL (Browse shelf) | 1 | Available | SHTEx,35050,04,GR | 1000802536 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 6 |
658.83 MAL (Browse shelf) | 1 | Available | SCAFS,70006,04,GR | 5000036057 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 6 |
658.83 MAL (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000019409 |
Includes bibliographical references and indexes.
1 electronic optical disc (CD-ROM) : SPSS Student version 10.0 for Windows, Prentice Hall ed. [to accompany] Basic marketing research. ISBN 0130359181
Business Studies : 9707