| 000 -LEADER |
|---|
| fixed length control field |
03137cam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002714760 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 njua 00 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131018612 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131212761 (pbk. : Int. ed.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201406091142 |
| Level of effort used to assign nonsubject heading access points |
patrick |
| Level of effort used to assign subject headings |
201209031418 |
| Level of effort used to assign classification |
izani |
| Level of effort used to assign subject headings |
201102181246 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201102181245 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271951 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
1220 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc. |
Philip Kotler, Gary Armstrong |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed., Int. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Pearson/Prentice Hall, |
| Date of publication, distribution, etc. |
c2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 661, [76] p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
28 cm. + |
| Accompanying material |
2 electronic optical dics (CD-ROM) (4 3/4 in.) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Catalogued based on Int ed. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
TCSS : Copy is in hardcover binding (56711) |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
About the Authors. - Preface. - Pt. 1. Understanding Marketing And The Marketing Process. Ch. 1: Marketing : Managing Profitable Customer Relationships. Ch. 2 : Company and Marketing Strategy : Partnering to Build Customer Relationships. Ch. 3 : Marketing in the Digital Age : Making New Customer Connections. - Pt. II. Developing Marketing Opportunities And Strategies. Ch. 4 : The Marketing Environment. Ch. 5 : Managing Marketing Information. Ch. 6 : Consumer Markets and Customer Buyer Behavior. Ch. 7 : Business Markets and Business Buyer Behavior. Ch. 8 : Segmentation, Targeting, and Positioning : Building the Right Relationships with the Right Customers. - Pt. III. Developing The Marketing Mix. Ch. 9 : Product, Service, and Branding Strategies. Ch. 10 : New-Product Development and Product Life-Cycle Strategies. Ch. 11 : Pricing Considerations and Approaches. Ch. 12 : Pricing Strategies. Ch. 13 : Marketing Channels and Supply Chain Management. Ch. 14 : Retailing and Wholesaling. Ch. 15 : Integrated Marketing Communication Strategy. Ch. 16 : Advertising, Sales Promotion, and Public Relations. Ch. 17 : Personal Selling and Direct Marketing. - Pt. IV : Managing Marketing. Ch. 18 : Creating Competitive Advantage. Ch. 19 : The Global Marketplace. Ch. 20 : Marketing and Society : Social Responsibility and Marketing Ethics. - Appendix 1 : Measuring and Forecasting Demand A-1. - Appendix 2 : Marketing Arithmetic A-9. - References R-1. - Credits C-1. - Glossary G-1. - Index I-1. |
| 525 ## - SUPPLEMENT NOTE |
|---|
| Supplement note |
1 electronic optical dics (CD-ROM) : Instructor's course organizer CD-ROM with presentation manager: principles of marketing. ISBN 0131848674 |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Australian Degree Programme : 24108T |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Business Studies : 9707 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
89058 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.) |
| 9 (RLIN) |
25595 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Instructor's course organizer CD-ROM with presentation manager: principles of marketing. |
| 920 ## - Programme |
|---|
| Programme |
SOC : 201439, 201440, 201441, 201442, CD200075, CD200076 |
| 921 ## - Programme |
|---|
| Programme |
CAL : 88403, 88404 |
| 922 ## - Programme |
|---|
| Programme |
GEN : 103868, 103869 |
| 923 ## - Programme |
|---|
| Programme |
UNISA : 56709, 56710, 56711, 56712, 56713, 56714, 56715, 56716, CDR000374/TM |
| 924 ## - Programme |
|---|
| Programme |
ADP : 96883, 96884 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
28261 |
| Koha biblioitemnumber |
28261 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2101:20151028 |
