000 -LEADER |
fixed length control field |
00775cam a2200217 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls002729060 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226103829.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2003 maua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072827033 (pbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201907111136 |
Level of effort used to assign nonsubject heading access points |
shuhada |
Level of effort used to assign subject headings |
201102181232 |
Level of effort used to assign classification |
VLOAD |
-- |
200407271952 |
-- |
VLOAD |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.84 |
Item number |
ROB |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Roberts, Mary Lou. |
9 (RLIN) |
16235 |
245 10 - TITLE STATEMENT |
Title |
Internet marketing : |
Remainder of title |
integrating online and offline strategies / |
Statement of responsibility, etc. |
Mary Lou Roberts. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc. |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 471 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
26 cm. |
490 0# - SERIES STATEMENT |
Series statement |
McGraw-Hill/Irwin series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing. |
9 (RLIN) |
4679 |
920 ## - Programme |
Programme |
GRL : 180170 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
28446 |
Koha biblioitemnumber |
28446 |