| 000 -LEADER |
|---|
| fixed length control field |
02095nam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003018227 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 nju 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471271551 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181355 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200509081100 |
| Level of effort used to assign classification |
siew ling |
| Level of effort used to assign subject headings |
200411031742 |
| Level of effort used to assign classification |
kusuma |
| Level of effort used to assign subject headings |
200410181923 |
| Level of effort used to assign classification |
kusuma |
| -- |
200409281434 |
| -- |
staff |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
STE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stewart, Sally |
| Fuller form of name |
(Sally A.) |
| 9 (RLIN) |
215771 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media training 101 : |
| Remainder of title |
a guide to meeting the press / |
| Statement of responsibility, etc. |
Sally Stewart. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Media training one oh one |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Media training one hundred one |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Media training one hundred and one |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
John Wiley, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 244 p. ; |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface. - Introduction. - Pt. One. Understanding the Media. Ch. 1. Foundational rules for Media Success. Ch. 2. How Journalists Think and Behave. Ch. 3. Responding to Journalists. Ch. 4. What Is News?. - Pt. Two. Practice Facing the Media. Ch. 5. Key Message Point Workshop. Ch. 6. Lethal Mistakes : The Dirty Dozen. Ch. 7. Playing the Interview Game and Winning. Ch. 8. Putting the Organic Keyword Method to Work. Ch. 9. Key Message Point Practice Questions. - Pt. Three. Giving a Great Interview. Ch. 10. Interviews : What Is What and Who is Who? Ch. 11. Things You Should Never Say to a Reporter. Ch. 12. When Things Go Wrong? Ch. 13. Dress for Media Success. - Pt. Four. Implementing Media Training on the Fly. Ch. 14. When the Media Just Shows Up. Ch. 15. Crisis Control. Ch. 16. How to Write and Review a Press Release. Ch. 17. How to Pitch Your Company's Story. Ch. 18. How to Hire PR That Works. Ch. 19. How to Create a Stellar Press Kit. Ch. 20. Media Training and the World Wide Web. Ch. 21. Media PR Lessons from Law School. - Conclusion. - Glossary. - Acknowledgments. - Index. - About the Author |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media and business. |
| 9 (RLIN) |
9754 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 9 (RLIN) |
202073 |
| 920 ## - Programme |
|---|
| Programme |
GEN : 104747 |
| 921 ## - Programme |
|---|
| Programme |
MCS (USM) : 201989 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
31832 |
| Koha biblioitemnumber |
31832 |
