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Media training 101 : a guide to meeting the press / Sally Stewart.

By: Stewart, Sally (Sally A.).
Publisher: Hoboken, N.J. : John Wiley, c2004Description: xi, 244 p. ; 24 cm.ISBN: 0471271551 (hbk.).Other title: Media training one oh one | Media training one hundred one | Media training one hundred and one.Subject(s): Mass media and business | Public relationsDDC classification: 659.2
Contents:
Preface. - Introduction. - Pt. One. Understanding the Media. Ch. 1. Foundational rules for Media Success. Ch. 2. How Journalists Think and Behave. Ch. 3. Responding to Journalists. Ch. 4. What Is News?. - Pt. Two. Practice Facing the Media. Ch. 5. Key Message Point Workshop. Ch. 6. Lethal Mistakes : The Dirty Dozen. Ch. 7. Playing the Interview Game and Winning. Ch. 8. Putting the Organic Keyword Method to Work. Ch. 9. Key Message Point Practice Questions. - Pt. Three. Giving a Great Interview. Ch. 10. Interviews : What Is What and Who is Who? Ch. 11. Things You Should Never Say to a Reporter. Ch. 12. When Things Go Wrong? Ch. 13. Dress for Media Success. - Pt. Four. Implementing Media Training on the Fly. Ch. 14. When the Media Just Shows Up. Ch. 15. Crisis Control. Ch. 16. How to Write and Review a Press Release. Ch. 17. How to Pitch Your Company's Story. Ch. 18. How to Hire PR That Works. Ch. 19. How to Create a Stellar Press Kit. Ch. 20. Media Training and the World Wide Web. Ch. 21. Media PR Lessons from Law School. - Conclusion. - Glossary. - Acknowledgments. - Index. - About the Author
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Floor 4, Shelf 28 , Side 1, TierNo 4, BayNo 3

 659.2 STE (Browse shelf) 1 Available SOMAC,37002,03,GR 5000037409
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Preface. - Introduction. - Pt. One. Understanding the Media. Ch. 1. Foundational rules for Media Success. Ch. 2. How Journalists Think and Behave. Ch. 3. Responding to Journalists. Ch. 4. What Is News?. - Pt. Two. Practice Facing the Media. Ch. 5. Key Message Point Workshop. Ch. 6. Lethal Mistakes : The Dirty Dozen. Ch. 7. Playing the Interview Game and Winning. Ch. 8. Putting the Organic Keyword Method to Work. Ch. 9. Key Message Point Practice Questions. - Pt. Three. Giving a Great Interview. Ch. 10. Interviews : What Is What and Who is Who? Ch. 11. Things You Should Never Say to a Reporter. Ch. 12. When Things Go Wrong? Ch. 13. Dress for Media Success. - Pt. Four. Implementing Media Training on the Fly. Ch. 14. When the Media Just Shows Up. Ch. 15. Crisis Control. Ch. 16. How to Write and Review a Press Release. Ch. 17. How to Pitch Your Company's Story. Ch. 18. How to Hire PR That Works. Ch. 19. How to Create a Stellar Press Kit. Ch. 20. Media Training and the World Wide Web. Ch. 21. Media PR Lessons from Law School. - Conclusion. - Glossary. - Acknowledgments. - Index. - About the Author