| 000 -LEADER |
|---|
| fixed length control field |
01151cam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003018793 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226104058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 enka 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1844800253 (pbk) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181553 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200811241801 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200706251729 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200706221746 |
| Level of effort used to assign classification |
rafi |
| -- |
200409281718 |
| -- |
patrick |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| Item number |
DOO |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doole, Isobel. |
| 9 (RLIN) |
7975 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing strategy : |
| Remainder of title |
analysis, development and implementation / |
| Statement of responsibility, etc. |
Isobel Doole and Robin Lowe. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Thomson Learning, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 445 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Analysis - 2. Strategy development - 3. Implementation. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
British Degree Programme : UMKC7Q-2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management |
| 9 (RLIN) |
30243 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
24183 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lowe, Robin, |
| Dates associated with a name |
1945- |
| Relator term |
(j.a.) |
| 9 (RLIN) |
8360 |
| 920 ## - Programme |
|---|
| Programme |
GRL : 180468 |
| 921 ## - Programme |
|---|
| Programme |
AUDP : 57372 |
| 922 ## - Programme |
|---|
| Programme |
BDP (UWE) : 500948, 500949 |
| 923 ## - Programme |
|---|
| Programme |
MCS : 203138 |
| 924 ## - Programme |
|---|
| Programme |
TCHT: 666201 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
32345 |
| Koha biblioitemnumber |
32345 |
