| 000 -LEADER |
|---|
| fixed length control field |
01283pam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003018811 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154930.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 at a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074712292 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201209031558 |
| Level of effort used to assign nonsubject heading access points |
izani |
| Level of effort used to assign subject headings |
201102181237 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200811241803 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200502051108 |
| Level of effort used to assign classification |
chon ling |
| -- |
200409281720 |
| -- |
patrick |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MAR |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
creating and delivering value / |
| Statement of responsibility, etc. |
Pascale G. Quester ... [et al.] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Sydney : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxv, 682 [13] p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The new edition of this text is driven by the creation of customer and shareholder value. It has evolved from the traditional 4Ps but embraces new shifts in the industry and takes introductory students on an exploration of marketing with unprecedented vitality and energy. Quester from Uni of Adelaide, McGuiggan from UTS. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Australian Degree Programme : 24108T |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks. |
| 9 (RLIN) |
219081 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Quester, Pascale G. |
| Fuller form of name |
(Pascale Genevieve) |
| 9 (RLIN) |
12576 |
| 920 ## - Programme |
|---|
| Programme |
UNISA : 57025, 57026, 57027, 57028, 57029, 57030, 57031, 57032, 57033, 57034, 57035, 57036 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
34530 |
| Koha biblioitemnumber |
34530 |
