Marketing : creating and delivering value / Pascale G. Quester ... [et al.]
Contributor(s): Quester, Pascale G. (Pascale Genevieve)
.
Publisher: Sydney : McGraw-Hill, c2004Edition: 4th ed.Description: xxxv, 682 [13] p. : ill. ; 27 cm.ISBN: 0074712292 (pbk.).Subject(s): Marketing -- TextbooksDDC classification: 658.8 Summary: The new edition of this text is driven by the creation of customer and shareholder value. It has evolved from the traditional 4Ps but embraces new shifts in the industry and takes introductory students on an exploration of marketing with unprecedented vitality and energy. Quester from Uni of Adelaide, McGuiggan from UTS.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000014032 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000014358 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000014031 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | UNISA, 57029 | 5000014027 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000014028 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000014251 | |
| Main Collection | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000006615 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000014215 | |
| Main Collection | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000021219 |
Includes index.
Includes bibliographical references.
The new edition of this text is driven by the creation of customer and shareholder value. It has evolved from the traditional 4Ps but embraces new shifts in the industry and takes introductory students on an exploration of marketing with unprecedented vitality and energy. Quester from Uni of Adelaide, McGuiggan from UTS.
Australian Degree Programme : 24108T