000 -LEADER |
fixed length control field |
01391cam a2200373 i 4500 |
001 - CONTROL NUMBER |
control field |
vtls003018662 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221206153340.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218t20042004ohua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324147988 (hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
032418817X (CD-ROM) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201809071437 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201507201530 |
Level of effort used to assign classification |
pushpa |
Level of effort used to assign subject headings |
201209031619 |
Level of effort used to assign classification |
izani |
Level of effort used to assign subject headings |
201102181324 |
Level of effort used to assign classification |
VLOAD |
-- |
200409281703 |
-- |
patrick |
040 ## - CATALOGING SOURCE |
Description conventions |
rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
LAM |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lamb, Charles W. |
9 (RLIN) |
1739 |
245 10 - TITLE STATEMENT |
Title |
Marketing / |
Statement of responsibility, etc. |
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
250 ## - EDITION STATEMENT |
Edition statement |
7th edition |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Mason, Ohio : |
Name of producer, publisher, distributor, manufacturer |
Thomson/South-Western, |
Date of production, publication, distribution, manufacture, or copyright notice |
2004. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxviii, 774 pages : |
Other physical details |
colour illustrations ; |
Dimensions |
29 cm. + |
Accompanying material |
1 CD-ROM (4 3/4 in.) |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Source |
rdamedia |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
338 ## - CARRIER TYPE |
Carrier type term |
computer disc |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Accompanied by : 1 CD-ROM (4 3/4 in.) : Xtra CD-ROM 7th edition |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (pages 742-744) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
89058 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
8897 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hair, Joseph F., |
Titles and other words associated with a name |
Jr., |
Dates associated with a name |
1944- |
9 (RLIN) |
1740 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McDaniel, Carl, |
Titles and other words associated with a name |
Jr., |
Dates associated with a name |
1941- |
9 (RLIN) |
1741 |
740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
Uncontrolled related/analytical title |
Xtra CD-ROM |
920 ## - Programme |
Programme |
GENLS : 180433, CDR000438, 180702, CDR000525, 180924, CDR000596 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
35179 |
Koha biblioitemnumber |
35179 |