| 000 -LEADER |
|---|
| fixed length control field |
00875nam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003022082 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306155012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0060081996 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780060081997 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181214 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201006230930 |
| Level of effort used to assign classification |
wilmina |
| Level of effort used to assign subject headings |
200805281603 |
| Level of effort used to assign classification |
chon ling |
| Level of effort used to assign subject headings |
200712311110 |
| Level of effort used to assign classification |
shahriman |
| -- |
200505261128 |
| -- |
meena |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659 |
| Item number |
RIE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Al. |
| 9 (RLIN) |
4036 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The fall of advertising and the rise of PR / |
| Statement of responsibility, etc. |
Al Ries and Laura Ries. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
N.Y. : |
| Name of publisher, distributor, etc. |
HarperBusiness, |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 295 p. : |
| Other physical details |
ill. ; |
| Dimensions |
22 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
95158 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
202023 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 9 (RLIN) |
202073 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Laura. |
| Relator term |
(j.a.) |
| 9 (RLIN) |
220132 |
| 920 ## - Programme |
|---|
| Programme |
GEN : 105434 |
| 921 ## - Programme |
|---|
| Programme |
ADP : 99592 |
| 922 ## - Programme |
|---|
| Programme |
SOC : 144620 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
35353 |
| Koha biblioitemnumber |
35353 |
