The fall of advertising and the rise of PR / Al Ries and Laura Ries.
By: Ries, Al
.
Contributor(s): Ries, Laura [(j.a.)].
Publisher: N.Y. : HarperBusiness, 2004Description: xxi, 295 p. : ill. ; 22 cm.ISBN: 0060081996 (pbk.); 9780060081997 (pbk.).Subject(s): Advertising | Brand name products | Public relationsDDC classification: 659
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 5 |
659 RIE 2004 (Browse shelf) | Available | SOMAC,37000,03,GR | 5000098561 |