| 000 -LEADER |
|---|
| fixed length control field |
01575nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003022102 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226104312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 ohu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
075933871X (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780759338715 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181456 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201007211716 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
200709121756 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200510191353 |
| Level of effort used to assign classification |
chon ling |
| -- |
200505271055 |
| -- |
patrick |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
JAI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Subhash C., |
| Dates associated with a name |
1942- |
| 9 (RLIN) |
45103 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing planning & strategy / |
| Statement of responsibility, etc. |
Subhash C. Jain |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, OH. : |
| Name of publisher, distributor, etc. |
Thomson, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 935 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part One Introduction : 1. Marketing and the concept of planning and strategy - 2. Strategic marketing -- Part two: Strategic analysis: 3. Corporate appraisal - 4. Understanding competition - 5. Focusing on the customer - 6. Scanning the environment -- Part three Strategic capabilities and direction: 7. Measuring strengths and weaknesses - 8. Developing marketing objectives and goals -- Part four Strategy formulation: 9. Strategy selection - 10. Portfolio analysis -- Part five Strategy implementation and control: 11. Organizational structure - 12. Strategic tools -- Part six Marketing strategies: 13. Market strategies - 14. Product strategies - 15. Pricing strategies - 16. Distribution strategies - 17. Promotion strategies - 18. Global market strategies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
8897 |
| 920 ## - Programme |
|---|
| Programme |
GRL : 180971, 181428 |
| 921 ## - Programme |
|---|
| Programme |
MCS: 203637, 203638 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
35936 |
| Koha biblioitemnumber |
35936 |
