| 000 -LEADER |
|---|
| fixed length control field |
01395cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003022965 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306162832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 at a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1741032040 (pbk) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181547 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200512311422 |
| Level of effort used to assign classification |
mas |
| Level of effort used to assign subject headings |
200509211535 |
| Level of effort used to assign classification |
shah_rol |
| Level of effort used to assign subject headings |
200509211534 |
| Level of effort used to assign classification |
shah_rol |
| -- |
200506301039 |
| -- |
fadilah |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
TON |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tong, Elvan. |
| 9 (RLIN) |
222521 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Understanding marketing research / |
| Statement of responsibility, etc. |
Elvan Tong and Doug Taylor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
French Forests, NSW. : |
| Name of publisher, distributor, etc. |
Pearson Education, |
| Date of publication, distribution, etc. |
c2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 279 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Competency guide.- Preface.- Acknowledgements.- 1. Introducing marketing research.- 2.- Viewing the marketing research process.- 3. Defining the marketing research problem.- 4. Developing the approach.- 5. Determining the marketing research design.- 6. Examining qualitative data-collection methods.- 7. Examining quantitative data-collection methods.- 8. Understanding Sampling.- 9. Collecting data in the field.- 10. Preparing collected research data.- 11. Analysing prepared research data.- 12. Preparing, writing and presenting the research report.- Glossary.- Answers to self-test questions.- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
222522 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Taylor, Doug. |
| 9 (RLIN) |
222523 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM): 202279 |
| 921 ## - Programme |
|---|
| Programme |
GRL : 181295 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
36801 |
| Koha biblioitemnumber |
36801 |
