Taylor's Library

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Understanding marketing research / Elvan Tong and Doug Taylor.

By: Tong, Elvan.
Contributor(s): Taylor, Doug.
Publisher: French Forests, NSW. : Pearson Education, c2004Description: xv, 279 p. : ill. ; 25cm.ISBN: 1741032040 (pbk).Subject(s): Marketing researchDDC classification: 658.83
Contents:
Competency guide.- Preface.- Acknowledgements.- 1. Introducing marketing research.- 2.- Viewing the marketing research process.- 3. Defining the marketing research problem.- 4. Developing the approach.- 5. Determining the marketing research design.- 6. Examining qualitative data-collection methods.- 7. Examining quantitative data-collection methods.- 8. Understanding Sampling.- 9. Collecting data in the field.- 10. Preparing collected research data.- 11. Analysing prepared research data.- 12. Preparing, writing and presenting the research report.- Glossary.- Answers to self-test questions.- Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6

 658.83 TON (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000019513
Main Collection Taylor's Library-TU
658.83 TON (Browse shelf) 1 Available SOMAC,37003,04,GR 5000035423

Includes index

Competency guide.- Preface.- Acknowledgements.- 1. Introducing marketing research.- 2.- Viewing the marketing research process.- 3. Defining the marketing research problem.- 4. Developing the approach.- 5. Determining the marketing research design.- 6. Examining qualitative data-collection methods.- 7. Examining quantitative data-collection methods.- 8. Understanding Sampling.- 9. Collecting data in the field.- 10. Preparing collected research data.- 11. Analysing prepared research data.- 12. Preparing, writing and presenting the research report.- Glossary.- Answers to self-test questions.- Index.