| 000 -LEADER |
|---|
| fixed length control field |
01117cam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003023993 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226104359.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t20062006njua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
013196853X (paperback : international edition) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201809071435 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201601291314 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
201102181249 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201009181143 |
| Level of effort used to assign classification |
pushpa |
| -- |
200508171155 |
| -- |
patrick |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
1220 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management / |
| Statement of responsibility, etc. |
Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Upper Saddle River, NJ : |
| Name of producer, publisher, distributor, manufacturer |
Pearson Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2006] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix, 672 [45] pages ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
8897 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| 9 (RLIN) |
9084 |
| 920 ## - Programme |
|---|
| Programme |
GENLS : 580143, 580144, 181377, 181378, 181379 |
| 921 ## - Programme |
|---|
| Programme |
GEN : 105837 |
| 923 ## - Programme |
|---|
| Programme |
UWE : 240052, 240053, 240054, 240055, 240057 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
37214 |
| Koha biblioitemnumber |
37214 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
7102:20141013 |
