| 000 -LEADER |
|---|
| fixed length control field |
00931cam a22002534a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003024353 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t20042005maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
007123831X (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181224 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200509282043 |
| Level of effort used to assign classification |
chon ling |
| Level of effort used to assign subject headings |
200509161829 |
| Level of effort used to assign classification |
chon ling |
| -- |
200509161825 |
| -- |
chon ling |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
LEH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lehmann, Donald R. |
| 9 (RLIN) |
9216 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Analysis for marketing planning / |
| Statement of responsibility, etc. |
Donald R. Lehmann, Russell S. Winer. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed., Intl. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irvin, |
| Date of publication, distribution, etc. |
2004, c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 256 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) |
213065 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Australian Degree Programme : 24415T |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 9 (RLIN) |
9217 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Winer, Russell S. |
| 9 (RLIN) |
9218 |
| 920 ## - Programme |
|---|
| Programme |
AUDP : 57461, 57462, 57463, 57464, 57465 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
38256 |
| Koha biblioitemnumber |
38256 |
