000 -LEADER |
fixed length control field |
00992pam a2200265 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003024523 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306163023.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2005 qeaa f 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470805021 (pbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201102181707 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
200903190955 |
Level of effort used to assign classification |
shahriman |
Level of effort used to assign subject headings |
200811241806 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
200510111832 |
Level of effort used to assign classification |
chon ling |
-- |
200510101059 |
-- |
shah_rol |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
MAR |
245 00 - TITLE STATEMENT |
Title |
Marketing research / |
Statement of responsibility, etc. |
David A. Aaker ... [et al.]. |
250 ## - EDITION STATEMENT |
Edition statement |
Pacific Rim ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Milton, Qld. : |
Name of publisher, distributor, etc. |
John Wiley, |
Date of publication, distribution, etc. |
c2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 686 p. : |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
500 ## - GENERAL NOTE |
General note |
Originally published: New York, 2001. |
500 ## - GENERAL NOTE |
General note |
An adaptation by Meredith Lawley. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
For undergraduate tertiary students. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Australian Degree Programme : 24415T |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research |
Form subdivision |
Textbooks. |
9 (RLIN) |
225861 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A. |
Fuller form of name |
(David Allen), |
Dates associated with a name |
1938- |
9 (RLIN) |
29705 |
920 ## - Programme |
Programme |
AUDP : 57514, 57515, 57517, 57518, 58281 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
38478 |
Koha biblioitemnumber |
38478 |