Taylor's Library

Global marketing strategies / (Record no. 39019)

000 -LEADER
fixed length control field 02218cam a2200313 a 4500
001 - CONTROL NUMBER
control field vtls003025002
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226104506.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2004 mauab 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618310592 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618311920 (pkg.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618310614 (casebook)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181427
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201102181427
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201102181427
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200811241810
Level of effort used to assign classification VLOAD
-- 200512011529
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number JEA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jeannet, Jean-Pierre.
9 (RLIN) 6491
245 10 - TITLE STATEMENT
Title Global marketing strategies /
Statement of responsibility, etc. Jean-Pierre Jeannet, H. David Hennessey.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass.
Name of publisher, distributor, etc. Houghton Mifflin,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 613 p. :
Other physical details ill., maps ;
Dimensions 24 cm. +
Accompanying material 1 casebook (1 v. (various pagings) :
Other physical details ill. ;
Dimensions 24 cm)
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -1. Introduction to global marketing -- Part I: Understanding the global marketing environment - 2. The global economy - 3. Cultural and social forces - 4. Political and legal forces -- Part II: Analyzing global marketing opportunities - 5. Global markets and buyers - 6. Global marketing research -- Part III: Developing global marketing opportunities - 7. Developing a global mindset - 8. Global marketing strategies - 9. Global market entry strategies -- Part IV: Designing global marketing programs - 10. Pricing for global markets - 11. Global communication strategies - 12. Managing global advertising - 13. Global product and service strategies - 14. Development new products for global markets - 15. Managing global distribution channels -- Part V: Managing the global marketing effort - 16. Organizing for global marketing - 17. Planning and controlling global marketing - Name and company index - Subject index.
525 ## - SUPPLEMENT NOTE
Supplement note 1 casebook : Case in global marketing strategies : 2005 annual update, 6th ed.
590 ## - LOCAL NOTE (RLIN)
Local note British Degree Programme : UMKC7Q-2, UMKC7V-3
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management
9 (RLIN) 30243
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 24183
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hennessey, Hubert D.
9 (RLIN) 20523
740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Cases in global marketing strategies : 2005 annual update
920 ## - Programme
Programme MCS(USM) : 202423, 202424/CB
921 ## - Programme
Programme BDP (UWE) : 501304, 501305/CB, 501279, 501280/CB
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 39019
Koha biblioitemnumber 39019
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note Serial Enumeration / chronology
          Taylor's Library-TU Taylor's Library-TU 2006-12-13 8 5000019843 2019-12-05 2017-06-29 1 Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2 Main Collection TBSxx,34003,02,CL  
          Taylor's Library-TU Taylor's Library-TU 2005-12-01 16 5000036093 2019-12-05 2018-11-29 1 Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2 Main Collection SOMAC,37003,03,GR  
          Taylor's Library-TU Taylor's Library-TU 2005-12-01 2 5000036213 2019-12-05 2013-10-10 1 Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2 Main Collection SOMAC,37003,03,GR Casebook