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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Jeannet, Jean-Pierre.
Contributor(s): Hennessey, Hubert D.
Publisher: Boston, Mass. Houghton Mifflin, c2004Edition: 6th ed.Description: xxi, 613 p. : ill., maps ; 24 cm. + 1 casebook (1 v. (various pagings) : ill. ; 24 cm).ISBN: 0618310592 (hbk.); 0618311920 (pkg.); 0618310614 (casebook).Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848
Contents:
Introduction -1. Introduction to global marketing -- Part I: Understanding the global marketing environment - 2. The global economy - 3. Cultural and social forces - 4. Political and legal forces -- Part II: Analyzing global marketing opportunities - 5. Global markets and buyers - 6. Global marketing research -- Part III: Developing global marketing opportunities - 7. Developing a global mindset - 8. Global marketing strategies - 9. Global market entry strategies -- Part IV: Designing global marketing programs - 10. Pricing for global markets - 11. Global communication strategies - 12. Managing global advertising - 13. Global product and service strategies - 14. Development new products for global markets - 15. Managing global distribution channels -- Part V: Managing the global marketing effort - 16. Organizing for global marketing - 17. Planning and controlling global marketing - Name and company index - Subject index.
Item type Current location Shelf location Call number Vol info Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2

 658.848 JEA (Browse shelf) 1 Available TBSxx,34003,02,CL 5000019843
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2

 658.848 JEA (Browse shelf) 1 Available SOMAC,37003,03,GR 5000036093
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2

 658.848 JEA (Browse shelf) Casebook 1 Available SOMAC,37003,03,GR 5000036213

Introduction -1. Introduction to global marketing -- Part I: Understanding the global marketing environment - 2. The global economy - 3. Cultural and social forces - 4. Political and legal forces -- Part II: Analyzing global marketing opportunities - 5. Global markets and buyers - 6. Global marketing research -- Part III: Developing global marketing opportunities - 7. Developing a global mindset - 8. Global marketing strategies - 9. Global market entry strategies -- Part IV: Designing global marketing programs - 10. Pricing for global markets - 11. Global communication strategies - 12. Managing global advertising - 13. Global product and service strategies - 14. Development new products for global markets - 15. Managing global distribution channels -- Part V: Managing the global marketing effort - 16. Organizing for global marketing - 17. Planning and controlling global marketing - Name and company index - Subject index.

1 casebook : Case in global marketing strategies : 2005 annual update, 6th ed.

British Degree Programme : UMKC7Q-2, UMKC7V-3