| 000 -LEADER |
|---|
| fixed length control field |
01319cam a2200205 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003025428 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163135.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 ii 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8120724224 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181623 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200512281430 |
| Level of effort used to assign classification |
pushpa |
| -- |
200512211623 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
JET |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jethwaney, Jaishri N. |
| 9 (RLIN) |
228032 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Public relations / |
| Statement of responsibility, etc. |
Jaishri N. Jethwaney, Narendra Nath Sarkar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi, India : |
| Name of publisher, distributor, etc. |
Sterling Publishers Private Limited, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 232 p. ; |
| Dimensions |
22 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface - 1. Public relations theory - 2. Public relations defined - 3. Public relations and other management disciplines - 4. Media scene in India - 5. The public relations process - 6. Troika - message, medium and audience - 7. Public relations - Tools and Methods - 8. Graphics as a public relations tool - 9. Understanding type and printing processes - 10. Desktop publishing - 11. Printed literature - 12. Media relations - 13. Public relations and crisis communication - 14. Perception management - 15. Public relations and institutional advertising - 16. Public relations - Laws and ethics - 17. Public relations - an agenda for tomorrow - Glossary - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 9 (RLIN) |
228033 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM) : 202466 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
39556 |
| Koha biblioitemnumber |
39556 |
