Taylor's Library

Normal view MARC view ISBD view

Public relations / Jaishri N. Jethwaney, Narendra Nath Sarkar.

By: Jethwaney, Jaishri N.
Publisher: New Delhi, India : Sterling Publishers Private Limited, c2005Description: vi, 232 p. ; 22 cm.ISBN: 8120724224.Subject(s): Public relationsDDC classification: 659.2
Contents:
Preface - 1. Public relations theory - 2. Public relations defined - 3. Public relations and other management disciplines - 4. Media scene in India - 5. The public relations process - 6. Troika - message, medium and audience - 7. Public relations - Tools and Methods - 8. Graphics as a public relations tool - 9. Understanding type and printing processes - 10. Desktop publishing - 11. Printed literature - 12. Media relations - 13. Public relations and crisis communication - 14. Perception management - 15. Public relations and institutional advertising - 16. Public relations - Laws and ethics - 17. Public relations - an agenda for tomorrow - Glossary - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
659.2 JET (Browse shelf) 1 Available SOMAC,37001,03,AD 5000037053

Preface - 1. Public relations theory - 2. Public relations defined - 3. Public relations and other management disciplines - 4. Media scene in India - 5. The public relations process - 6. Troika - message, medium and audience - 7. Public relations - Tools and Methods - 8. Graphics as a public relations tool - 9. Understanding type and printing processes - 10. Desktop publishing - 11. Printed literature - 12. Media relations - 13. Public relations and crisis communication - 14. Perception management - 15. Public relations and institutional advertising - 16. Public relations - Laws and ethics - 17. Public relations - an agenda for tomorrow - Glossary - Index.