| 000 -LEADER |
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| fixed length control field |
01323cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003026031 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163217.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412906830 (alk. paper) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201302261051 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201102181721 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200602100959 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200602071010 |
| Level of effort used to assign classification |
fadilah |
| -- |
200602071003 |
| -- |
fadilah |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.2301 |
| Item number |
BER |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berger, Arthur Asa, |
| Dates associated with a name |
1933- |
| 9 (RLIN) |
8356 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media analysis techniques / |
| Statement of responsibility, etc. |
Arthur Asa Berger. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 244 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 233-236) and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Techniques of interpretation: 1. Semiotic analysis - 2. Marxist analysis - 3. Psychoanalytic criticism - 4. Sociological analysis -- Part II. Applications - 5. Muderers on the orient express - 6. Seven points on the game of football - 7. The maiden with the snake: Interpretations of a print advertisement - 8. All-news radio and the American Bourgeoisie - 9. Video games : A new art form - Epilogue: Shmoos and analysis - Appendix: Simulations, activities, games and exercises. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Methodology. |
| 9 (RLIN) |
8358 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media criticism. |
| 9 (RLIN) |
229401 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM): 202617 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
40179 |
| Koha biblioitemnumber |
40179 |
