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Media analysis techniques / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933-.
Publisher: Thousand Oaks, Calif. : SAGE, c2005Edition: 3rd ed.Description: xv, 244 p. : ill. ; 23 cm.ISBN: 1412906830 (alk. paper).Subject(s): Mass media -- Methodology | Mass media criticismDDC classification: 302.2301
Contents:
Part 1. Techniques of interpretation: 1. Semiotic analysis - 2. Marxist analysis - 3. Psychoanalytic criticism - 4. Sociological analysis -- Part II. Applications - 5. Muderers on the orient express - 6. Seven points on the game of football - 7. The maiden with the snake: Interpretations of a print advertisement - 8. All-news radio and the American Bourgeoisie - 9. Video games : A new art form - Epilogue: Shmoos and analysis - Appendix: Simulations, activities, games and exercises.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 2, BayNo 3

 302.2301 BER (Browse shelf) 1 Available SOMAC,09050,03,RM 5000097448

Includes bibliographical references (p. 233-236) and indexes.

Part 1. Techniques of interpretation: 1. Semiotic analysis - 2. Marxist analysis - 3. Psychoanalytic criticism - 4. Sociological analysis -- Part II. Applications - 5. Muderers on the orient express - 6. Seven points on the game of football - 7. The maiden with the snake: Interpretations of a print advertisement - 8. All-news radio and the American Bourgeoisie - 9. Video games : A new art form - Epilogue: Shmoos and analysis - Appendix: Simulations, activities, games and exercises.