| 000 -LEADER |
|---|
| fixed length control field |
02695cam a22003017a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003027866 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163438.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t20052006at a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534636896 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181417 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200605251337 |
| Level of effort used to assign classification |
mas |
| -- |
200605171303 |
| -- |
shah_rol |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
791.450236 |
| Item number |
EAS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eastman, Susan Tyler. |
| 9 (RLIN) |
21681 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media programming : |
| Remainder of title |
strategies and practices / |
| Statement of responsibility, etc. |
Susan Tyler Eastman, Douglas A. Ferguson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia ; |
| -- |
Belmont, CA : |
| Name of publisher, distributor, etc. |
Thomson/Wadsworth, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 465 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Broadcast/cable/web programming. 6th ed. c2002. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 435-441) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable system and satellite programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television programs |
| General subdivision |
Planning. |
| 9 (RLIN) |
233626 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Radio programs |
| General subdivision |
Planning. |
| 9 (RLIN) |
21682 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Cable television |
| General subdivision |
Planning. |
| 9 (RLIN) |
233627 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferguson, Douglas A. |
| 9 (RLIN) |
21683 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eastman, Susan Tyler. |
| Title of a work |
Broadcast/cable/web programming. |
| Version |
6th ed. |
| Date of a work |
c2002. |
| 9 (RLIN) |
233628 |
| 920 ## - Programme |
|---|
| Programme |
ADP : 97657 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
42262 |
| Koha biblioitemnumber |
42262 |
