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Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.

By: Eastman, Susan Tyler.
Contributor(s): Ferguson, Douglas A | Eastman, Susan Tyler. Broadcast/cable/web programming. 6th ed. c2002.
Publisher: Australia ; Belmont, CA : Thomson/Wadsworth, c2006Edition: 7th ed.Description: xiii, 465 p. : ill. ; 24 cm.ISBN: 0534636896 (pbk.).Subject(s): Television programs -- Planning | Radio programs -- Planning | Cable television -- PlanningDDC classification: 791.450236
Contents:
Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable system and satellite programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary.
Summary: This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 33 , Side 1, TierNo 3, BayNo 5

 791.450236 EAS (Browse shelf) 1 Available SLASx,05000,03,AD 5000009416

Rev. ed. of: Broadcast/cable/web programming. 6th ed. c2002.

Includes bibliographical references (p. 435-441) and index.

Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable system and satellite programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary.

This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.