000 -LEADER |
fixed length control field |
02072cam a22004454a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003029120 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211011154058.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2006 nyuab b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071116095 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
007282884D (Instructor's Resource CD-ROM) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
00711609D (CD-ROM) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071116087 (pbk. : Int. ed.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072828889 (CD-ROM) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073080152 (pkg) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072828803 (hbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201207060846 |
Level of effort used to assign nonsubject heading access points |
pushpa |
Level of effort used to assign subject headings |
201203291607 |
Level of effort used to assign classification |
izani |
Level of effort used to assign subject headings |
201202270934 |
Level of effort used to assign classification |
izani |
Level of effort used to assign subject headings |
201102181234 |
Level of effort used to assign classification |
VLOAD |
-- |
200607031251 |
-- |
shah_rol |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
MAR |
245 00 - TITLE STATEMENT |
Title |
Marketing / |
Statement of responsibility, etc. |
Roger A. Kerin ... [et al.] |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc. |
c2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xlvi, 733 p. : |
Other physical details |
col. ill., col. maps ; |
Dimensions |
29 cm. + |
Accompanying material |
1 CD-ROM (4 3/4 in.) + |
-- |
2 Instructor's Resource CD-ROMs (4 3/4 in.) |
490 1# - SERIES STATEMENT |
Series statement |
McGraw-Hill/Irwin series in marketing |
500 ## - GENERAL NOTE |
General note |
1 CD-ROM : Student CD-ROM to accompany Marketing, 8th ed. |
500 ## - GENERAL NOTE |
General note |
Instructor's Resource CD-ROMs : Marketing by Kerin, 8th ed. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 673-700) and indexes. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Instructor's Resource CD-ROM : CD 1. Includes instructor's manual, test bank, computerized test bank, case teaching notes for video cases.- CD 2. Includes PowerPoint presentation. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
234820 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kerin, Roger A. |
9 (RLIN) |
382 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hartley, Steven W. |
9 (RLIN) |
20306 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Berkowitz, Eric N. |
9 (RLIN) |
381 |
740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
Uncontrolled related/analytical title |
Student CD-ROM to accompany Marketing, 8th ed. |
740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
Uncontrolled related/analytical title |
Instructor's Resource CD-ROM : Marketing. 8th ed. International version |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
McGraw-Hill/Irwin series in marketing |
9 (RLIN) |
213065 |
920 ## - Programme |
Programme |
GRL : 181756, CD90809/IRC1, CD90810/IRC2 |
921 ## - Programme |
Programme |
ADP : 98174, CD90805, 98278, CD90832 |
922 ## - Programme |
Programme |
BDP (UWE) : 501367, CDR000924, 501368, CDR000923, 501369, CDR000922 |
923 ## - Programme |
Programme |
UWE : 179541, 179542 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
42832 |
Koha biblioitemnumber |
42832 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
3703:20130611 |