Marketing / Roger A. Kerin ... [et al.]
Contributor(s): Kerin, Roger A
| Hartley, Steven W | Berkowitz, Eric N.
Series: McGraw-Hill/Irwin series in marketing: Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2006Edition: 8th ed.Description: xlvi, 733 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) + 2 Instructor's Resource CD-ROMs (4 3/4 in.).ISBN: 0071116095 (pbk.); 007282884D (Instructor's Resource CD-ROM); 00711609D (CD-ROM); 0071116087 (pbk. : Int. ed.); 0072828889 (CD-ROM); 0073080152 (pkg); 0072828803 (hbk.).Subject(s): MarketingDDC classification: 658.8 | Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR 2006 (Browse shelf) | 1 | Available | TBSxx,34002,03,AD | 1000524677 | |||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | SLASx,05000,03,AD | 1000514230 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34002,03,AD | 5000014212 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34002,03,AD | 5000014304 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,AD | 5000014099 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | SLASx,05000,03,AD | 1000512553 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 6 |
658.8 MAR 2006 (Browse shelf) | Gift | 1 | Available | TBSxx,34002,03,AD | 5000114606 |
1 CD-ROM : Student CD-ROM to accompany Marketing, 8th ed.
Instructor's Resource CD-ROMs : Marketing by Kerin, 8th ed.
Includes bibliographical references (p. 673-700) and indexes.
Instructor's Resource CD-ROM : CD 1. Includes instructor's manual, test bank, computerized test bank, case teaching notes for video cases.- CD 2. Includes PowerPoint presentation.