| 000 -LEADER |
|---|
| fixed length control field |
01446cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003112497 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080509s2006 ii a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788120330320 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200805161352 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| -- |
200805091113 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
STR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Strauss, Judy. |
| 9 (RLIN) |
9388 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
E-marketing / |
| Statement of responsibility, etc. |
Judy Strauss, Adel El-Ansary, Raymond Frost. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed., Eastern economy ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Prentice-Hall of India, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 456 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 431-438) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I: E-Marketing in context - 1. Convergence - 2. Strategic E-Marketing - 3. The E-Marketing plan -- Part II: E-Marketing environment - 4. Global markets - 5. Ethical and legal issues -- Part III: E-Marketing strategy - 6. Marketing knowledge - 7. Consumer behavior - 8. Segmentation and targeting strategies - 9. Differentiation and positioning strategis -- Part IV: E-Marketing management - 10. Product - 11. Price - 12. The internet for distribution - 13. E-Marketing communication - 14. Custorem relationship management -- Appendix A: Internet penetration worldwide in 2004 - B: Glossary - C: References - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
4679 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Adel El- Ansary. |
| 9 (RLIN) |
236019 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Frost, Raymond, |
| Dates associated with a name |
1960- |
| 9 (RLIN) |
9577 |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 666586 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
43448 |
| Koha biblioitemnumber |
43448 |
