| 000 -LEADER |
|---|
| fixed length control field |
01421cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003031690 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761944354 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201302261052 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201102181457 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200612011454 |
| Level of effort used to assign classification |
pushpa |
| -- |
200611081432 |
| -- |
rafi |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.45 |
| Item number |
COR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cornelissen, Joep. |
| 9 (RLIN) |
22965 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Corporate communications : |
| Remainder of title |
theory and practice / |
| Statement of responsibility, etc. |
Joep Cornelissen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 206 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface - PART 1 Mapping the field - Chapter 1: Circumscribing corporate communications: theory and practice - Chapter 2: Corporate communications in historical perspective: marketing, public relations and corporate communications - Chapter 3: Corporate communications in theoritical perspective: stakeholders, identity and reputation -- PART 2: Corporate communications in practice: Chapter 4: Communication strategy: theory and practice - Chapter 5: The organization of communications: theory and practice - Chapter 6: Communications practitioners: theory and practice - PART 3 Retrospect and prospect: Chapter 7: The future of corporate communications |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in management. |
| 9 (RLIN) |
240668 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication. |
| 9 (RLIN) |
219272 |
| 920 ## - Programme |
|---|
| Programme |
MCS : 202911 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
45946 |
| Koha biblioitemnumber |
45946 |
