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Corporate communications : theory and practice / Joep Cornelissen.

By: Cornelissen, Joep.
Publisher: London : SAGE, 2004Description: viii, 206 p. : ill. ; 25 cm.ISBN: 0761944354 (hbk.).Subject(s): Communication in management | Business communicationDDC classification: 658.45
Contents:
Preface - PART 1 Mapping the field - Chapter 1: Circumscribing corporate communications: theory and practice - Chapter 2: Corporate communications in historical perspective: marketing, public relations and corporate communications - Chapter 3: Corporate communications in theoritical perspective: stakeholders, identity and reputation -- PART 2: Corporate communications in practice: Chapter 4: Communication strategy: theory and practice - Chapter 5: The organization of communications: theory and practice - Chapter 6: Communications practitioners: theory and practice - PART 3 Retrospect and prospect: Chapter 7: The future of corporate communications
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 1, TierNo 3, BayNo 5

 658.45 COR (Browse shelf) 1 Available SOMAC,09050,03,CL 5000032063

Includes bibliographical references and index.

Preface - PART 1 Mapping the field - Chapter 1: Circumscribing corporate communications: theory and practice - Chapter 2: Corporate communications in historical perspective: marketing, public relations and corporate communications - Chapter 3: Corporate communications in theoritical perspective: stakeholders, identity and reputation -- PART 2: Corporate communications in practice: Chapter 4: Communication strategy: theory and practice - Chapter 5: The organization of communications: theory and practice - Chapter 6: Communications practitioners: theory and practice - PART 3 Retrospect and prospect: Chapter 7: The future of corporate communications