000 -LEADER |
fixed length control field |
01281nam a2200229 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003114111 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306164820.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080705s2006 enk 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749450892 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
-- |
200807051246 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
KAD |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kaden, Robert J. |
9 (RLIN) |
27752 |
245 1# - TITLE STATEMENT |
Title |
Guerrilla marketing research : |
Remainder of title |
marketing research techniques that can help any business make more money / |
Statement of responsibility, etc. |
Robert J. Kaden. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Kogan Page, |
Date of publication, distribution, etc. |
c2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 232 p. ; |
Dimensions |
23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction - 1. Customer attitudes - should you even care? - 2. Asking the right questions - 3. How the big guys do it - large-company research - 4. How to get started - 5. How much does research cost? - 7. How much research should you do? - 8. The research plan - 9. Focus groups - 10. Brainstorming and other ideation processes - 11. Surveys - 12. Writing questionnaires - 13. Sampling - 14. How to conduct surveys - 15. Organizing data - 16. Statistical techniques - 17. Telling the story - analyzing survey results - 18. Putting results into action - Index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
9 (RLIN) |
254828 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Small business |
General subdivision |
Management. |
9 (RLIN) |
26059 |
920 ## - Programme |
Programme |
MCS : 204105 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
50813 |
Koha biblioitemnumber |
50813 |