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Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J. Kaden.

By: Kaden, Robert J.
Publisher: London : Kogan Page, c2006Description: xiv, 232 p. ; 23 cm.ISBN: 9780749450892.Subject(s): Marketing research | Small business -- ManagementDDC classification: 658.83
Contents:
Introduction - 1. Customer attitudes - should you even care? - 2. Asking the right questions - 3. How the big guys do it - large-company research - 4. How to get started - 5. How much does research cost? - 7. How much research should you do? - 8. The research plan - 9. Focus groups - 10. Brainstorming and other ideation processes - 11. Surveys - 12. Writing questionnaires - 13. Sampling - 14. How to conduct surveys - 15. Organizing data - 16. Statistical techniques - 17. Telling the story - analyzing survey results - 18. Putting results into action - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 6

 658.83 KAD (Browse shelf) 1 Available SOMAC,37003,03,GR 5000036058

Includes index.

Introduction - 1. Customer attitudes - should you even care? - 2. Asking the right questions - 3. How the big guys do it - large-company research - 4. How to get started - 5. How much does research cost? - 7. How much research should you do? - 8. The research plan - 9. Focus groups - 10. Brainstorming and other ideation processes - 11. Surveys - 12. Writing questionnaires - 13. Sampling - 14. How to conduct surveys - 15. Organizing data - 16. Statistical techniques - 17. Telling the story - analyzing survey results - 18. Putting results into action - Index.