| 000 -LEADER |
|---|
| fixed length control field |
01336cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003112970 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306164915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080602s2008 xxua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470185988 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200807051105 |
| Level of effort used to assign nonsubject heading access points |
malathy |
| Level of effort used to assign subject headings |
200806271624 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200806191140 |
| Level of effort used to assign classification |
mas |
| -- |
200806021034 |
| -- |
shahriman |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.144 |
| Item number |
SHA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sharma, Chetan. |
| 9 (RLIN) |
14200 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mobile advertising : |
| Remainder of title |
supercharge your brand in the exploding wireless market / |
| Statement of responsibility, etc. |
Chetan Sharma, Joe Herzog, Victor Melfi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken : |
| Name of publisher, distributor, etc. |
John Wiley, |
| Date of publication, distribution, etc. |
c2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 404 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. A brief history of advertising - 2. A digital revolution - 3. A five-points framework - 4. Introduction to mobile advertising - 5. Challenges and accelerators for mobile advertising - 6. Mobile advertising models - 7. Case studies from around the world - 8. Technology-the lifeblood of digital advertising - 9. What comes next? - 10. Perspectives - 11. Conlcusion and recommendations - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| 9 (RLIN) |
256301 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
4679 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Herzog, Joe. |
| 9 (RLIN) |
256302 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Melfi, Victor. |
| 9 (RLIN) |
256303 |
| 920 ## - Programme |
|---|
| Programme |
AUDP (UTS) : 58305 |
| 921 ## - Programme |
|---|
| Programme |
MCS : 204070, 204094 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
51550 |
| Koha biblioitemnumber |
51550 |
